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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Company & Title

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Acme Co. is the presenting sponsor for this event.

The GC Collective Quebec Launch
Tuesday
, 
October 
22
 at 
5:30pm 
EDT
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The mobile advertising revolution is here.

Are you a General Counsel, Chief Legal Officer, or Head of Legal in Quebec? We are excited to announce that GC Collective is coming to Montreal !


Founded by Paula Pepin, former GC of a high-growth tech company and Quebec native, The GC Collective began as a small meetup of GCs in 2023 and has grown into a thriving community of over 280 GC peers across Canada. Paule knows firsthand the isolation that can come with the GC role—often without a sounding board or peer mentors for strategic insight.


Paule's roots are in Quebec, where she grew up and went to law school at Université Laval. Now living in Vancouver with her husband and two young sons, she's excited to bring the benefits of the GC Collective back to her home province.


Join us on October 22 for our first "5 a 7". Come meet your GC peers and get to know more about what The GC Collective is all about. Whether you're looking for peer support, leadership guidance, or simply a space to connect with those who truly understand your role, our community is here for you.


Don't miss this chance to experience what The GC Collective has to offer! 


Please send dietary restrictions to laura@thegccollective.com.

________________________________________________________________


Êtes-vous un(e) Chef des Affaires Juridiques, GC ou Chef de Contentieux ? Nous sommes ravis de vous annoncer l'arrivée au Québec d'une toute nouvelle communauté pour vous.GC Collective est une communauté en pleine expansion, exclusivement offerte à ceux occupant les rôles de General Counsel, Chef des Affaires Juridiques. 


Fondé par Paule Pepin, ancienne GC d'une entreprise technologique en forte croissance, le GC Collective a débuté avec un petit groupe de GC qui se rencontrait pour des tables rondes en 2023 et est devenu une communauté florissante de plus de 280 GCs. Étant particulièrement familière avec l’isolement qui peut accompagner le rôle du GC souvent sans partenaire de réflexion ou coach.


Paule est originaire du Québec, où elle a grandi et fait ses études de droit à l'Université Laval. Maintenant installée à Vancouver avec son mari et ses deux jeunes fils, elle est heureuse de faire bénéficier sa province d'origine des atouts de son Collectif.


Gowling est fier d'être le sponsor fondateur du GC Collective, soutenant son expansion dans la province de Québec. Le 22 octobre, nous vous invitons à nous rejoindre pour une soirée de cocktails et de réseautage avec vos pairs GCs. Que vous recherchiez à faire du réseautage, avoir accès à des opportunités éducatives uniques axées sur le leadership, ou simplement un espace pour discuter avec ceux qui comprennent véritablement votre rôle, GC Collective est la communauté pour vous.


Veuillez envoyer les restrictions alimentaires à laura@thegccollective.com.


Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

Sponsored by our Founding Sponsor Gowling WLG

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Logo Co. is the presenting sponsor for this event. 

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

See you there!

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